Identity Concept & Creation
Lapsus innovates, builds on science and works in partnership to achieve four goals: halt extinctions, protect habitats, eliminate threats and build capacity for bird conservation. Restoring and protecting habitats for birds along the Texas Coast is the main goal of the conservation organization. Monitoring and researching extinct and endangered birds helps is analyze environmental statues and trends to address priority problems. This identity uses bright colors that stand out in the focused environments. The brandmark is inspired by the bird feeder designed to raise awareness about the vanishing of many birds migrating through the Texas Coast. Environment-friendly poster series and a set of recyclable coffee sleeves were developed for a deeper development of the overall message of this organization.